![]() ![]() Our goal was to build a digital strategy to boost even more that phenomenon, with an edgy gameplan. ![]() It was the most impactant TV show, that made Rede Record, the 2nd biggest TV channel, beat the leading broadcaster and rose to become the most popular show during our prime time. It was, basically, a soap opera of almost 180 chapters that ran during almost the whole year, about Moses and his saga, from the beggining to the scape of Egypt. Os Dez Mandamentos (The Ten Commandments) was the biggest TV phenomenon in Brazil this year.
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